How many guy's holding guns are in this video? How many fast, expensive cars weave in and out of streets or flip over and crash? How many women are used as objects? Where is masculinity in this video?
Let the Masculine Mystique Begin:
The progression of this video presents the problem with masculine culture today: It's been hijacked by the patriarchal ideal of how men NEED to act and not HOW to act. The idea behind this video is to depict the POWER and the VISIBILITY that comes with that POWER in Visual Culture and then how it is interpreted and LIVED by men who long to be "manly men."
Is there such a thing as the "manly man" in visual culture or is it all just a glimmer of the ideal that androcentrism and patriarchy want me to become. The men, in these videos, are to run around with guns, blow things up, bleed, possess women and progress the ideal that MEN need to do all these things in order to embody the idea of the "manly man." If they don't, they visual culture and society in general depict a very different type of man; one that can never possess these "qualities" of masculinity but rather someone who can only look in from the outside.
Sex, Power and Dominance, three ingredients that shouldn't mix but seemingly do across not just visual culture but culture in general.